Task: Create the visual identity for your own beverage company. It must be health related and have 3 signature flavors.
Project Type: Visual Identity/Branding
Medium(s): Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Adobe Dimension, WIX
Project Type: Visual Identity/Branding
Medium(s): Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Adobe Dimension, WIX
YOGART is all the rave with yoga and health enthusiasts around the world! Started as a small smoothie shop in India, the owners were able to start marketing to an international brand due to popularity thanks to social media. The smoothies are a combination of Western classic smoothie blends with a touch of Indian spices. What makes these drinks different from their competitors is you can feel your soul being cleansed through every sip. Some drinks help calm you down during your lunch breaks while others can aid in digestion if you are looking for a healthy snack. YOGART has three popular flavor: Strawberry Banana Blend, Reviving Mint Chocolate, and Star Mango.
The artwork for the labeling was created by hand with acrylic paint and then rendered through Photoshop and InDesign. An abstract-fluid shape wraps around the packaging mimicking the shapes found on the bottle labels.
The website lists the story of the brand, upcoming products reaching stores, recipes submitted by fans of the brand, and a mailing list sign up feature. The site features pictures and a link to its Instagram. Users will also have the option to sign up for our monthly mailing list. The monthly newsletter gives updates on our upcoming products and coupons our customers can use at participating retailers! YOGART wants you and your friends to feel your best with every sip you take!
The Logo
Yogurt is a smooth and mushy snack and I felt that characteristic should be incorporated into the logo. Adding other elements made the logo feel stiff and complicated.
The buzz words that came to mind were: zen, fluid, and milky. I wanted the silhouette of the logo to feel fluid. The early renditions of the logo were inspired by yoga poses. After some feedback, I found the typographic logo to be the most effective for this project.
Label Art
Physical Presence
Motion Graphic Of YOGART Logo